Hey Reader, I’ve been talking a lot about simplifying and streamlining, and it doesn’t get much simpler or more streamlined than the rule of one. One audience. One offer. One message. Massive expansion into all areas and markets might work for Jeff Bezos, but for mortals like us, focus is what matters. Here’s what I’m eliminating from my workflows: Content channels that distract rather than attract “All inclusive” messaging that tries to appeal to everyone (and fails) Projects that are out of...
15 days ago • 1 min read
Hey, it's Cindy, and this is where we take a deep dive into the business systems that make creating both time and financial freedom easier. Thanks for reading. If this newsletter was forwarded to you, you can subscribe here. If you prefer, you can read this article online. Sponsored by: Brain.fm Transform Your Focus With Brain.fm We know you’re always on the hunt for tools that genuinely improve your life—which is why we're excited to introduce you to Brain.fm's groundbreaking focus music....
18 days ago • 4 min read
Hey, it's Cindy, and this is where we take a deep dive into the business systems that make creating both time and financial freedom easier. Thanks for reading. If this newsletter was forwarded to you, you can subscribe here. If you prefer, you can read this article online. Sponsored by: Brain.fm Transform Your Focus With Brain.fm We know you’re always on the hunt for tools that genuinely improve your life—which is why we're excited to introduce you to Brain.fm's groundbreaking focus music....
24 days ago • 5 min read
Hey, it's Cindy, and this is where we take a deep dive into the business systems that make creating both time and financial freedom easier. Thanks for reading. If this newsletter was forwarded to you, you can subscribe here. If you prefer, you can read this article online. ❤️ May 31, 2025 It was 2017. I was a hard-working virtual assistant with a dream client. Said dream client was a high-ticket business coach (think $40,000 programs) pulling in somewhere north of $400k per month. Her...
about 2 months ago • 7 min read
Hey, it's Cindy, and this is where we take a deep dive into the business systems that make creating both time and financial freedom easier. Thanks for reading. If this newsletter was forwarded to you, you can subscribe here. If you prefer, you can read this article online. ✈️ May 12, 2025 🤯 This simple mindset shift will change your business (and possibly your life) I have a friend who, for a long time, resisted systematizing her business. She didn’t like spreadsheets and schedules. She said...
2 months ago • 5 min read
Hey, it's Cindy, and this is where I write about email marketing (I know, very meta), online business, and creating time and financial freedom so you can enjoy your life. Thanks for reading. If this newsletter was forwarded to you, you can subscribe here. If you prefer, you can read this article online. ☀️ April 14, 2025 Oh, the lies I can tell myself. When I launched my virtual assistant business, the husband and I sat down and had a conversation about our income potential. I was quitting a...
3 months ago • 6 min read
Hey, it's Cindy, and this is where I write about email marketing (I know, very meta), online business, and creating time and financial freedom so you can enjoy your life. Thanks for reading. If this newsletter was forwarded to you, you can subscribe here. Prefer to read in a browser? Click here. 🌸 March 31, 2025 How to succeed at anything in just three steps First, a caveat. This is not a paint-by-numbers process, guaranteed to produce the result you see on the box as long as you fill in the...
4 months ago • 5 min read
Hey, it's Cindy, and this is where I write about email marketing (I know, very meta), online business, and creating time and financial freedom so you can enjoy your life. Thanks for reading. If this newsletter was forwarded to you, you can subscribe here. Prefer to read in a browser? Click here. 🌷March 24, 2025 From course creator to coach Last week I told you how coaches use courses to scale. But what about course creators who are considering 1:1 work? How can you turn a digital course into...
4 months ago • 5 min read
Hey, it's Cindy, and this is where I write about email marketing (I know, very meta), online business, and creating time and financial freedom so you can enjoy your life. Thanks for reading. If this newsletter was forwarded to you, you can subscribe here. Prefer to read in a browser? Click here. ☘️ March 17, 2025 How coaches use courses to scale There's a lot to love about coaching, isn't there? You get paid to help people achieve their goals and solve big problems, all from the comfort of...
4 months ago • 5 min read