Hey, it's Cindy, and this is where I write about email marketing (I know, very meta), online business, and creating time and financial freedom so you can enjoy your life. Thanks for reading. If this newsletter was forwarded to you, you can subscribe here. If you prefer, you can read this article online. ☀️ April 14, 2025 Oh, the lies I can tell myself. When I launched my virtual assistant business, the husband and I sat down and had a conversation about our income potential. I was quitting a...
about 1 month ago • 6 min read
Hey, it's Cindy, and this is where I write about email marketing (I know, very meta), online business, and creating time and financial freedom so you can enjoy your life. Thanks for reading. If this newsletter was forwarded to you, you can subscribe here. Prefer to read in a browser? Click here. 🌸 March 31, 2025 How to succeed at anything in just three steps First, a caveat. This is not a paint-by-numbers process, guaranteed to produce the result you see on the box as long as you fill in the...
about 2 months ago • 5 min read
Hey, it's Cindy, and this is where I write about email marketing (I know, very meta), online business, and creating time and financial freedom so you can enjoy your life. Thanks for reading. If this newsletter was forwarded to you, you can subscribe here. Prefer to read in a browser? Click here. 🌷March 24, 2025 From course creator to coach Last week I told you how coaches use courses to scale. But what about course creators who are considering 1:1 work? How can you turn a digital course into...
2 months ago • 5 min read
Hey, it's Cindy, and this is where I write about email marketing (I know, very meta), online business, and creating time and financial freedom so you can enjoy your life. Thanks for reading. If this newsletter was forwarded to you, you can subscribe here. Prefer to read in a browser? Click here. ☘️ March 17, 2025 How coaches use courses to scale There's a lot to love about coaching, isn't there? You get paid to help people achieve their goals and solve big problems, all from the comfort of...
2 months ago • 5 min read
Hey Reader, Two people emailed me just this morning to say they haven’t heard from me in a while (it’s been 12 days!) and to ask if I was ok. I am (thanks for asking) and if you’re curious, here’s what’s up: My publishing schedule and format are shifting. My index cards and whiteboards have been on fire lately, even as I’ve been pretty quiet on the email front. First, the podcast. While I love podcasting, and I’ve enjoyed publishing on YouTube, my vocal cords do not love it. Audio and video...
3 months ago • 1 min read
Hey Reader, You know what often gets lost between the “lifestyle freedom” dreams and the “I’m my own boss!” reality? A tiny little thing called doing the work. I discovered that early in my self-employment journey, when I wanted to be a writer. The trouble was, I was a writer who did everything but write. I watched a lot of bad television. I read a lot of advice about writing. I took some courses about writing. But I did not write. Call it willpower, or discipline, or even drive—whatever it...
3 months ago • 1 min read
Hey Reader, I used to work with a single mom. She had three kids all under 10, and their dad wasn’t around at all. She was on her own for juggling doctor appointments, school drop-offs and pick-ups, holiday pageants, birthday parties, and all the rest—all while working a full-time job. I told her often that I didn’t know how she managed it all. I don’t know how any parent does, to be honest. When I left that job to launch my own business, I discovered it wasn’t just parents who have a lot to...
3 months ago • 1 min read
Hey Reader, Have you ever looked at someone—Cal Newport, say, or Richard Branson—and wondered how they manage to get so much done? They have the same amount of time you do, with the same family and life obligations. One has a busy teaching schedule, publishes prolifically, and produces a weekly podcast. The other seems to always be diving into a new business adventure. And you? Maybe you struggle to publish a single, weekly blog post, or you’ve been working on that course for months, and it...
4 months ago • 1 min read
Hey Reader, My only excuse is that I didn’t know what I didn’t know. I didn’t know that running a successful business required more than just a strong desire to escape my corporate cubicle. I didn’t know that turning my “hobby business” into a full-time income meant it would no longer have the laid-back feel of a hobby at all. And I definitely didn’t know how much work I’d have to do inside my own brain before I could make the move from employee to freelancer to entrepreneur. I learned a lot...
4 months ago • 1 min read