Cindy Bidar
No more random tactics. No more throwing stuff at the wall and hoping something finally sticks. Just the right choice for right now, based on data, not hope.
❤️🩹 Healthier hearts
Hey Reader, A few days ago, while getting some keys made, my heart decided to have a little dance party all on its own. My pulse shot up to 140 BPMs, and not in a smooth, fast-but-steady way. More like a toddler with a drum kit. I’m fine now, but it was scary for a few minutes. We took a trip to the pharmacy, answered a few questions (not on any meds, haven’t eaten fish today, no other symptoms), and walked out with magnesium and the name of a cardiologist in case it happened again. According...
Inevitable success
Hey Reader, Inevitable Success. That’s a term I’ve been tossing around for a while. I even have a mug. But what does it really mean? I’ll tell you first what it’s not. It’s not feel-good affirmations. It’s not “law of attraction” or “manifesting” your dreams. It’s not having a positive attitude or a better mindset. Inevitable Success is a science-backed, fail-safe system. It’s choosing a path, putting in the effort, analyzing the results and deciding to continue or choose a different route....
5 things I recommend that make my clients mad
Hey Reader, Listen. I love some lifestyle freedom as much as the next gal. Without it, I wouldn't be spending three months here at the Villa on the Hilla in Tangier, would I? But here's the truth about that lifestyle freedom that no one wants to admit: It's not where you start. You start with the foundational systems. Have an actual office. I can tell you from personal (and recent) experience that an office with a door you can (and do) close makes everything else easier and more efficient....
Conflicting advice
Hey Reader, Earlier this week I listened in on a webinar where the presenter said (I’m paraphrasing), “you can’t build a sustainable business on low-ticket offers.” Today I received an email from someone else who said, “low-ticket is the best way to create cash flow.” I admire and respect both of these people, just as I admire and respect the people who have said: Webinars are dead/webinars still work Summits are overdone/summits are da bomb Video is the only content that matters/blogs are...
Steal my email system
Hey Reader, Yesterday I told you that I believe in a daily email practice. It’s not just me, either. Ryan Holiday’s The Daily Stoic email goes out to more than 700,000 subscribers, and numerous other marketers advocate for daily(ish) emails: Connie Green emails sometimes twice a day, and her subscribers (myself included) love the frequent touch points. Tim Stoddart from Copyblogger publishes mostly every day on Substack. Dickie Bush and Nicolas Cole teach a course called “Ship 30 for 30”...
700,001 reasons
Hey Reader, I’m an email advocate. I advise every client to: Build an email list and use it as your primary engagement channel Email every day As you might expect, I get some pushback. People say things like: 😡 “Emailing every day is just spamming!” ❌ “If you email every day, that’s an immediate unsubscribe.” 🤯 “I would never email that much. How annoying!” Here’s how I see it. Email is where I share my premium content. It is the only algorithm-proof way I can reach you, and it’s where I...
Everything is hard
Hey Reader, The first podcast episode I ever recorded took four days. Four. Days. And not because I was being precious about it. I just didn’t have a system yet. I remember thinking, “If this is what it takes, I’ll never keep up.” Sound familiar? My clients often tell me they feel like everything takes longer than it should. They’re not wrong. When you’re doing everything manually, when every task is a brand-new decision, it’s bound to feel slow. But here’s what I discovered. The more...
How to build a six-figure business
Hey Reader, This week was all about coaching. I’ve had three private coaching calls, two group calls, and two mastermind sessions. One topic came up again and again: “I just want someone to tell me what to do.” Maybe you’ve felt that way about your business, too. Decision making is hard, after all. It feels risky. What if you make the wrong move? What if you waste time or money or build something you end up hating? This is why we’re attracted to training programs that promise to have all the...
Fear
Hey Reader, Yesterday’s email touched a nerve. Several of you wrote to say things like: “Wow. You’re right. This is a very impactful reel; it’s operating like an ear worm in my head right now.” “Wow Cindy! I love this email and that reel! It says so much about mindset and our culture.” “Such a good email and great reel!” The message (in case you missed it) was this: Most of us are waiting for permission to act. We want someone to force our hand, to make what we dream about doing our only...
Permission
Hey Reader, I can’t stop thinking about this reel. If you’ve ever thought… I know what to do, I’m just not doing it. I’ll launch my business when [insert excuse of the day here] I can’t just quit my job/start a business/take that trip! I have responsibilities! Someday… This is your permission slip. Stop waiting for some life circumstance to force you to move. I’m working on something right now that will be a catalyst. I can’t send an owl to your house with hundreds of invitations or drop a...
No more random tactics. No more throwing stuff at the wall and hoping something finally sticks. Just the right choice for right now, based on data, not hope.