Hey [FIRST NAME GOES HERE],

Yesterday I told you that I believe in a daily email practice. It’s not just me, either. Ryan Holiday’s The Daily Stoic email goes out to more than 700,000 subscribers, and numerous other marketers advocate for daily(ish) emails:

• Connie Green emails sometimes twice a day, and her subscribers (myself included) love the frequent touch points.
• Tim Stoddart from Copyblogger publishes mostly every day on Substack.
• Dickie Bush and Nicolas Cole teach a course called “Ship 30 for 30” which is all about publishing something (not just email) every day.

Keep in mind though: Daily email isn’t about volume. It’s about building a repeatable system that strengthens your relationship with your audience AND gives you data you can’t get any other way.

With that said, I’ll admit that publishing every day takes effort. In fact, some of you wrote to ask, “How do you keep up with that kind of email frequency?”

If that’s what’s holding you back from having a bigger email presence, here’s my complete system. Make it your own, and happy emailing.

Step 1: Collect stories.

What happened today that made you laugh or cry? What did someone say that made you angry or hopeful? What’s a question someone asked or a problem you helped solve? What’s a curious thought you had?

I set up a quick capture button in my writing app that allows me to keep a list of interesting stories I can craft into an email opening or blog post. When I sit down to write and I feel stuck, I just browse through the list.

My list from today (and it’s only noon):

• I was ordering food from an app here in Morocco (where English translations are often amusing) and came across this gem: the Cannibal Sandwich. No, I didn’t order it, but it might make for a good intro to a lesson about naming things.
• I moved my office into a spare room, and my productivity has skyrocketed. That’s something curious I’d like to explore further.
• There’s a difference between wanting to do something, and wanting to have done it. I want to have grown a garden, but do I also want to till, plant, weed, and water that garden?

Your stories are the raw materials—the inputs—that feed your content system. Without inputs, the system breaks. With consistent inputs, the system runs smoothly and predictably, and it never feels like work.

More on these stories in step 5.

Step 2: Plan your emails.

I use a Notion calendar for this, but you can use Google or a paper calendar or sticky notes or whatever. The important part isn’t the tool, it’s the practice.

Each Sunday I sit down with my calendar and ask, “What am I mailing about this week?”

It might be an event that’s happening or a sale offer, but more often than not, it’s whatever I’m currently studying and how it relates to Six-Figure Systems, since that’s my core offer. Email marketing frequency and return on investment is, in case you hadn’t guessed, this week’s obsession.

This planning session gives my email system stability. It’s what keeps me moving forward, so don’t skip out on this step.

Step 3: Time block your days.

I’ve mentioned before that my Monday mornings are for email. I have my calendar blocked for writing from 9AM to noon. These are my most productive hours. They’re when I’m feeling creative, so I close my office door, turn on my favorite focus music, and sit down to write.

Because I already have a plan (I know what I’m emailing about) and I have my stories list, it’s easy to get into the groove. It’s not unheard of for me to write 10 or more emails during those few hours of focus.

By the way—this isn’t about discipline or doing “more.” It’s me designing my days so that I can maximize my efforts without feeling drained or pressured to produce. By understanding when I’m likely to be creative, I make putting the words on the page effortless.

Step 4: Separate writing from editing.

This was a hard lesson for me to learn, but once I stopped publishing my rough drafts, my emails improved and my messaging became clearer.

I write on Monday mornings, then set my emails aside for at least an hour or so before editing and scheduling. Ideally, I write on Monday and edit on Tuesday, but I’d be lying if I said that’s how it goes every week.

Step 5: Write without purpose or pressure.

Remember those stories I collected in step 1? I don’t only look at them when it’s time to write an email.

I scroll through them every day or so and spend a few minutes just fleshing them out. They are nothing (yet) but random thoughts. Here’s an example.

Will that snippet of an idea ever turn into an email? I don’t know. I have plenty of similar ideas that are tagged “killed” rather than “idea,” and that’s okay. Not everything is meant for publication, but every idea captured and word written improves the system and makes it stronger.

That’s what I mean by write without purpose or pressure. Just get in the habit of putting words on the page. Some of those words will turn into emails. Some of them will turn into courses. Some of them will turn into nothing at all.

But without them, nothing will ever get published.

That’s it—my entire, very simple, low-pressure daily email writing system.

If you want a deeper dive into building a sustainable, low-friction email system—the kind that supports predictable revenue AND your lifestyle goals—hit reply and tell me. If enough of you say yes, I’ll turn this into a workshop.

In the meantime, go write that email. Your subscribers are counting on you.

Cindy “there’s a system for that” Bidar

❤️ P.S. Ready to get systematic in your business—including content publishing? That's all I do, and here are three ways I can help:

• ​​Join my Six-Figure Systems community and discover how solopreneurs just like you optimize their business for more income and more time freedom without more hustle. Get live Q & A calls, mindset coaching calls, and monthly Action Labs to build momentum.
• Work with me 1:1. I limit my coaching to those I am 100% confident I can help, which is why working with me begins with an application. If you'd like to have a conversation about how I can best serve you, click here to apply.
• ​Schedule a one-time, “Get Unstuck” call. Bring me your biggest frustration about your existing business systems, and we’ll solve it together. You’ll walk away with an action plan to get you to the next step.

Need something else? Hit reply or email me directly at cindy@cindybidar.com. I read and respond to every one of your emails, and I genuinely would love to hear from you.