Hey [FIRST NAME GOES HERE],

I’m an email advocate. I advise every client to:

• Build an email list and use it as your primary engagement channel
• Email every day

As you might expect, I get some pushback. People say things like:

😡 “Emailing every day is just spamming!”

❌ “If you email every day, that’s an immediate unsubscribe.”

🤯 “I would never email that much. How annoying!”

Here’s how I see it.

Email is where I share my premium content. It is the only algorithm-proof way I can reach you, and it’s where I share my most important insights.

I’m not a retail brand (looking at you Kohl’s) with a new 30% off pitch every day. I’m a coach and mentor sharing what’s working in the online business world, and how you can use my insights to build a better business.

In that way, my email—and yours, if you follow my advice—is educational rather than promotional.

In the past I have experimented with different email frequencies. I’ve emailed once a week, twice a week, and daily, and daily(ish) is the sweet spot for me.

How do I know? Because I watch the data. Open rates, click throughs, and sales all improve when I email more frequently.

There’s also anecdotal evidence.

Last week during an Action Lab call, one of our members said, “I didn’t realize you email every day. I see your emails when they come in, and I open them and read them.”

That’s because my message aligns with what she needs. That alignment doesn’t leave room for feeling annoyed or irritated or like I’m spamming her.

That’s proof of concept, but it’s just one person right?

Well, the other day I signed up for Ryan Holiday’s Daily Stoic list. Can you guess how often he emails? It’s right there in the title.

Want to know how many people happily receive an email from him every damn day?

700,000.

700,000 people know that receiving a daily email isn’t spam, it isn’t annoying, and it isn’t a reason to smack the unsubscribe link in indignation.

Why? Because they look forward to Ryan's insights on stoicism.

Here’s your mission (and mine): Strive to make your emails so valuable that your community not only subscribes, but watches for your name in their inbox.

Cindy “email every day” Bidar

P.S. The Daily Stoic isn’t just education and inspiration. Every single message includes a sales pitch, and 700,000 people signed up for it. Remember that next time you’re overthinking how many emails you sent this week.

Ready to get systematic in your business? That's all I do, and here are three ways I can help:

• ​​Join my Six-Figure Systems community and discover how solopreneurs just like you optimize their business for more income and more time freedom without more hustle. Get live Q & A calls, mindset coaching calls, and monthly Action Labs to build momentum.
• Work with me 1:1. I limit my coaching to those I am 100% confident I can help, which is why working with me begins with an application. If you'd like to have a conversation about how I can best serve you, click here to apply.
• ​Schedule a one-time, “Get Unstuck” call. Bring me your biggest frustration about your existing business systems, and we’ll solve it together. You’ll walk away with an action plan to get you to the next step.

Need something else? Hit reply or email me directly at cindy@cindybidar.com. I read and respond to every one of your emails, and I genuinely would love to hear from you.