Hey, it's Cindy, and this is where I write about email marketing (I know, very meta), online business, and creating time and financial freedom so you can enjoy your life. Thanks for reading. If this newsletter was forwarded to you, you can subscribe here. Prefer to read in a browser? Click here. đˇMarch 24, 2025 From course creator to coach Last week I told you how coaches use courses to scale. But what about course creators who are considering 1:1 work? How can you turn a digital course into...
11 days ago â˘Â 5 min read
Hey, it's Cindy, and this is where I write about email marketing (I know, very meta), online business, and creating time and financial freedom so you can enjoy your life. Thanks for reading. If this newsletter was forwarded to you, you can subscribe here. Prefer to read in a browser? Click here. âď¸ March 17, 2025 How coaches use courses to scale There's a lot to love about coaching, isn't there? You get paid to help people achieve their goals and solve big problems, all from the comfort of...
18 days ago â˘Â 5 min read
Hey Reader, Two people emailed me just this morning to say they havenât heard from me in a while (itâs been 12 days!) and to ask if I was ok. I am (thanks for asking) and if youâre curious, hereâs whatâs up: My publishing schedule and format are shifting. My index cards and whiteboards have been on fire lately, even as Iâve been pretty quiet on the email front. First, the podcast. While I love podcasting, and Iâve enjoyed publishing on YouTube, my vocal cords do not love it. Audio and video...
22 days ago â˘Â 1 min read
Hey Reader, You know what often gets lost between the âlifestyle freedomâ dreams and the âIâm my own boss!â reality? A tiny little thing called doing the work. I discovered that early in my self-employment journey, when I wanted to be a writer. The trouble was, I was a writer who did everything but write. I watched a lot of bad television. I read a lot of advice about writing. I took some courses about writing. But I did not write. Call it willpower, or discipline, or even driveâwhatever it...
about 1 month ago â˘Â 1 min read
Hey Reader, I used to work with a single mom. She had three kids all under 10, and their dad wasnât around at all. She was on her own for juggling doctor appointments, school drop-offs and pick-ups, holiday pageants, birthday parties, and all the restâall while working a full-time job. I told her often that I didnât know how she managed it all. I donât know how any parent does, to be honest. When I left that job to launch my own business, I discovered it wasnât just parents who have a lot to...
about 2 months ago â˘Â 1 min read
Hey Reader, Have you ever looked at someoneâCal Newport, say, or Richard Bransonâand wondered how they manage to get so much done? They have the same amount of time you do, with the same family and life obligations. One has a busy teaching schedule, publishes prolifically, and produces a weekly podcast. The other seems to always be diving into a new business adventure. And you? Maybe you struggle to publish a single, weekly blog post, or youâve been working on that course for months, and it...
about 2 months ago â˘Â 1 min read
Hey Reader, My only excuse is that I didnât know what I didnât know. I didnât know that running a successful business required more than just a strong desire to escape my corporate cubicle. I didnât know that turning my âhobby businessâ into a full-time income meant it would no longer have the laid-back feel of a hobby at all. And I definitely didnât know how much work Iâd have to do inside my own brain before I could make the move from employee to freelancer to entrepreneur. I learned a lot...
2 months ago â˘Â 1 min read
Hey Reader, Your community needs to hear from youâand probably more than you think. They need your blog posts and videos and podcast episodes. They need to know about the courses and programs you have. They need to hear about your successes and even your failures. They need to know youâre there to support them. Hereâs why: The world is a noisy, distracting place, and for someone (hopefully a whole train-load of someones) your content is what they most look forward to seeing. The internet is...
2 months ago â˘Â 1 min read
Hey Reader, When I was growing up, my dad had a favorite expression: When all else fails, read the directions. For him, it was a tongue-in-cheek warning not to struggle needlessly when someone else had already laid out a plan I could follow. I took it literally, and honestly, itâs served me well. When I was brand new to business, I didnât have the cash to buy courses or hire a coach. I barely had enough to pay for my website hosting and email platform. I also didnât know how to do things like...
2 months ago â˘Â 1 min read